Sunday, February 22, 2009

Here it is, my thoughts on Hard Rock Park

Last year, we had this wonderful idea tha was to be planted in our midst. It was supposed to generate more business for the area and it was the first of its kind. It was promoted around the world and fluffed up to be the greatest thing to hit this country since six flags. It was gonna be great!

Less than a year from its initial opening, a couple of the major investors backed out leaving it crippled and heading in a quickening southern spiral. OUCH! Lets review why, shall we? The first mistake was all the fluff. The park was promoted to be something that it obviously was not. Ok, it is a great place for concerts but that one fact was pushed under the rug. What an idiot thing to do with that avenue! Along the same vein, parking cost $20.00, to get into the park cost $48.00, then you had to pay for absolutely every thing when you got inside. What a rip that was! No wonder people did not want to go! They were broke before they got in there! Then, once you got in, there was nothing to do but shop and if you were lucky to come on a concert day, that was included in your admission price but sheesh! Why do that when you can wait another day and go to the House of Blues and see the same concert for a third of that price!

Add to the that the fact that these investors (who must be smart, they have all that money!) decided to drop a large mostly puffed up theme park in the middle of one of the biggest down turns in the American economy since the Great Depression of the 1930's and then wonder why they are losing on their investment. Now, my background in business is only about ten years but from a small business stand point, one of the factors that you look at when looking to open any type of business is that of the local economy. I do have to cut these investors some slack as they are not of this country but they should have half a brain about them! Sheesh! Another thing is that Hard Rock international should have said something to someone as well. They do their business, it seems, the right way. They are a avery successful group.

Now, the only smart thing that these foreigners did was to back out before it fell on its face. When they did, the park crashed and crashed hard. The park had all intentions to reopen for the 2009 season but was unable to recover from that devastating blow. They tried to sell the park to no avail because the asking price was too high.

Now we have a buyer and things are supposed to be looking up. But guess what? Part of the group that opened this thing is in this new group of buyers. Hello? Do we see another disaster looming? Lets hope that our "new" owners have learned their lessons and will be more cautious with their willy nilly spending and take a closer look at the whole picture. It would be a big break for the local economy if they did it right and kept those jobs going for the locals like they say they are going to. I believe that everyone that lives in our county and local areas will still approach this thing with caution. It has been a thorn in our sides for a while now. I am just grateful that they are attempting to save face with the locals because this whole fiasco has hurt Myrtle Beach in a big way on top of what the City Council has already done to hurt the common man.

All eyes are on Myrtle Beach and Hard Rock Park.....For now, that is all I have to say about that.

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